Apple’s stock rises after iPhone reveal. The company is walking a ‘tightrope’ on pricing, say analysts.

Reported by MarketWatch · Published 10 Sep 2026, 8:01 PM MYT (1 d ago)

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Product launches show cost-conscious consumers remain a focus for the iPhone maker.

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Apple’s stock rises after iPhone reveal. The company is walking a ‘tightrope’ on pricing, say analysts.

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